New Photoshoot

• Organised a professional photoshoot to capture high-quality images of AANUM’s products, using models and lifestyle shots to enhance the brand’s appeal.
• Integrated these visuals across the website, including product pages, banners, and lookbooks, to create an immersive shopping experience.

Added New Products

• Introduced a broader product range, including seasonal and trending items, to keep the catalog fresh and attract different customer segments.
• Enhanced product descriptions with detailed specifications, usage guides, and care instructions to provide customers with more valuable information.

Improved UX/UI

• Redesigned the website with a clean, modern layout, incorporating intuitive navigation elements like a sticky menu, breadcrumb trails, and search functionality.
• Enhanced the UI with clear calls-to-action (CTAs), streamlined the checkout process, and integrated customer reviews to build trust and improve the shopping journey.
• Included interactive elements such as quick view options, product zoom, and filter functionalities to improve user engagement and product discovery.

Revamped Whole New Website

• Rebuilt the website on a robust, scalable platform, optimising the codebase for performance and security.
• Implemented lazy loading for images and videos, reducing initial load times and improving overall site speed.
• Integrated advanced caching techniques and a content delivery network (CDN) to ensure faster content delivery and a smoother browsing experience.

Development Meetings

• Conducted regular development meetings with key stakeholders, including designers, developers, and the client, to ensure alignment on the project’s goals and progress.
• Gathered and incorporated client feedback through each development phase, allowing for iterative improvements and ensuring the final product met their vision.

Category Optimizations

• Reorganized product categories using a data-driven approach, analyzing customer behavior to create a more logical and efficient structure.
• Implemented dynamic category pages featuring best-sellers, new arrivals, and personalized recommendations to guide customers toward relevant products.
• Added rich snippets and schema markup to category pages for enhanced search engine visibility and better user experience in search results.

Product Variations Introduced

• Enabled product variation options directly on the product pages, such as size and pieces allowing customers to easily customise their selections.
• Improved the inventory management system to handle product variations effectively, ensuring accurate stock levels and availability for customers.

Enhanced Visuals and Branding

Refreshed the brand’s visual identity by incorporating consistent design elements, color schemes, and typography throughout the website.

Added engaging visual elements like banners, sliders, and video content to highlight promotions, new arrivals, and brand stories.

Performance Optimisation

• Conducted thorough website speed optimisation, including image compression, minification of CSS and JavaScript files, and server response time improvements.
• Implemented monitoring tools to track website performance, uptime, and error rates, ensuring continuous optimisation and quick resolution of issues.

Content and SEO Strategy

• Developed an SEO-focused content strategy, including optimized product descriptions, meta tags, and alt text for images to enhance search engine rankings.
• Added features like wishlists, customer accounts, and order tracking to improve user retention and encourage repeat purchases.