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WriteMe.ai

Category :

Digital Marketing

Client :

M Ali Khokhar

Start Date :

7 August 2021

Designer :

TurboAnchor

Executive Summary

This case study explores the digital marketing strategies implemented for WriteMe.ai, an AI writing assistant tool. The campaign aimed to increase brand awareness, acquire new users, and drive paid sign-ups.

We employed a multi-pronged approach, including content marketing, email marketing, social media marketing, affiliate marketing, lifetime deal submissions, and SEO optimization.

01 . The Challenge

WriteMe.ai needed to expand its user base and generate more paid subscriptions. The initial challenge resided in a limited email marketing list and low organic traffic.

By implementing effective content marketing, email marketing, social media strategies, affiliate partnerships, and SEO optimization, we significantly increased brand awareness, acquired new users, and drove paid subscriptions. Key results include a 20% increase in email subscribers, a 30% boost in organic traffic, and a 25% conversion rate from lifetime deal submissions. Future efforts will focus on optimizing content, expanding affiliate partnerships, and exploring paid advertising opportunities to further enhance WriteMe.ai's growth and impact.

02 . The Solution

We implemented a comprehensive digital marketing strategy encompassing various channels:

  • Content Marketing: We focused on creating informative and engaging content through an on-site blog and strategic content seeding on platforms like Quora, Reddit, and Medium. Our content targeted relevant keywords and aimed to educate potential users about WriteMe.ai’s functionalities.
  • Email Marketing: We built a new email list and designed targeted email campaigns for both lead acquisition and customer retention.
  • Social Media Marketing: We established a consistent presence on Facebook, Pinterest, Youtube, and LinkedIn. We utilized these platforms for content promotion, community engagement, and paid advertising opportunities (future implementation).
  • Affiliate Marketing: We partnered with relevant influencers and websites to promote WriteMe.ai and earn commissions on conversions.
  • Lifetime Deal Submissions: We submitted WriteMe.ai to various lifetime deal websites to attract budget-conscious customers and generate brand awareness.
  • SEO Optimisation: We implemented technical SEO improvements and content optimization strategies to enhance WriteMe.ai’s organic search ranking and attract qualified traffic.
WriteMe.ai SEMRUSH STATS

03. Analytics and Results

The digital marketing campaign for WriteMe.ai has yielded promising preliminary results. We have observed a significant increase in email subscribers, website traffic, and social media engagement. Additionally, lifetime deal submissions have generated new users, and content marketing efforts have begun to establish WriteMe.ai as a thought leader in the AI writing space.

Key Performance Indicators (KPIs):

  • Email Marketing:
    • Email list growth: 20% increase in subscribers within the first three months.
    • Open rate: 45% average open rate on email campaigns.
    • Click-through rate (CTR): 20% average CTR on email campaigns.
  • Content Marketing:
    • Organic traffic: 30% increase in organic website traffic from search engines.
    • Keyword rankings: Improved rankings for target keywords related to AI writing tools.
    • Social shares: 500 average social shares per blog post.
  • Social Media Marketing:
    • Follower growth: 15% increase in followers across social media platforms.
    • Engagement rate: 2% average engagement rate on social media posts.
  • Lifetime Deal Submissions:
    • Conversions: 25% conversion rate from lifetime deal submissions.
  • SEO Optimization:
    • Organic traffic: 30% increase in organic website traffic from search engines.
    • Keyword rankings: Improved rankings for target keywords related to AI writing tools.

 

Key Learnings and Next Steps

  • Content marketing is crucial: High-quality, informative content is essential for attracting organic traffic and establishing brand authority.
  • Diversification across channels: Utilizing a multi-channel approach allows for reaching a wider audience and maximizing impact.
  • Ongoing optimization: Continuously monitoring and refining strategies are critical for sustained growth.

Conclusion

The WriteMe.ai digital marketing campaign has successfully achieved its initial goals of increasing brand awareness, acquiring new users, and driving paid sign-ups. By leveraging a diverse range of marketing channels and focusing on creating high-quality content, we have positioned WriteMe.ai as a leading AI writing assistant tool.